Add a checkbox - as well as the one for 'Delete contacts with no recent activity' - for contacts that don't accept marketing.
V
Verbo Régia
Speak up, guys! I have a suggestion for improvement that can have a significant positive impact on the operation and compliance of the campaigns.
It would be very important for Cloud Marketing to provide a filter to automatically exclude contacts that do not accept receiving marketing communications in the
“Recipients”
section when sending campaigns.Today, by sending campaigns to these contacts, we run the risk of increasing unregistrations, receiving spam flags and even generating non-compliance with the LGPD - situations that could be avoided with a simple filter.
Currently, the platform only allows you to delete contacts that are inactive or belong to specific lists, which ends up making the process operationally more complex. The alternative would be to create lists with contacts that do not accept marketing and then exclude them from mailings, but this solution is not scalable, since it requires constant reviews to identify new contacts.
I believe that this filter would make shipping safer, more efficient and aligned with good marketing practices.