Consumer behavior changed and direct communication became essential for conversion. WhatsApp is now one of the main relationship and sales channels in Brazil and in the world.

I suggest the implementation of a WhatsApp Marketing module with intelligent automation via AI, allowing:

• Contact segmentation

• Strategic shooting with automatic customization

• Abandoned cart recovery

• Automatic after-sales follow-up

• Analysis of conversion metrics

This would significantly increase engagement, strengthen customer relationships, and boost sales in a scalable way.